Promote Your Event

We’re here to help with event promotion basics, website updates, social media outreach, media relations, print pieces, paid advertising, and more.

Have a question about promoting your event? Contact Vanessa Holmgren.

Top Tips for Promoting Your Event

1. Start early.

These are just a few of the ways to promote an event, and we can help you develop a plan that works with your budget and goals.

Note for graduate and law school events: Be sure to work with the law school or graduate school communications offices as a first stop, or in coordination with the central communications office, when promoting events.

2. Keep title and description simple, and follow accessibility guidelines.

Remember these tips and review accessibility guidelines when creating calendar events and invites—on our website, in Google calendars, and externally. 

  • Event title should be short and sweet.
  • Event basics should be clear (start and end time, location, RSVP, cost, contact, etc.)
  • Event description should explain to your audience what the event is and why they should be interested.
  • When posting images, be sure to include a caption and/or alt-text. Don’t upload an image that contains valuable information (like a graphic or flyer created on Canva) without also including the content as regular text on the page or in the image caption. 

3. Collaborate with us early to earn media coverage. 

Media outlets—newspapers, broadcast media, podcasts, etc.—are looking for interesting stories. Lois Leveen, L&C’s director of public relations can help determine what media outlets might want to run a story about your event, either before it happens to draw an audience or afterwards to report on and increase the impact of the event. Note that each media outlet will set its own deadlines and decide whether it will run a particular event.

4. Promote to campus audiences.

LiveWhale, Google calendar, and Gmail are your friends! You can reach out to various campus listservs, campus Google groups, and department newsletters.


Event Promotion Resources and Channels