Develop a Social Media Strategy
Ask yourself these questions when creating or maintaining a social media account:
- What target audience are you trying to reach?
- Students (prospective, current, international)
- Lewis & Clark faculty and staff
- External stakeholders (alumni, donors, media, community partners, government officials)
- Parents/guardians/families (prospective and current)
- General public
- What social media platform would be the most effective for reaching your target audience?
- TikTok
- YouTube
- Other
- What type or types of content will you share?
- News and updates
- Events and networking information
- Photographs
- Videos
- Is there an existing institutional account that could help you achieve your goals and objectives?
- If a new account is required, who will establish it?
- Who will maintain your account?
- How often will you post and update your content? Does your office or department generate enough content to share something at least once a week?
- Is there a need to communicate with your audience throughout the year, or is your need time-specific?
The Office of Communications is happy to help you find the answers to any of these questions. Reach out to Digital Media Manager Devan Freeman to chat!
Communications is located in McAfee on the Undergraduate Campus.
MSC: 19
email communications@lclark.edu
voice 503-768-7970
Vice President for Communications
Lori Friedman
Communications
Lewis & Clark
615 S. Palatine Hill Road
Portland OR 97219