ensure, insure, assure • Lewis & Clark Style Guide • Lewis & Clark

/ Lewis & Clark Style Guide/ ensure, insure, assure

01/17/2012

Use ensure to mean guarantee or make certain: Steps were taken to ensure the document’s accuracy.
Use insure for references to the characteristics of insurance: The policy will insure your home.
Use assure to give confidence or to inform positively: She assured him that the decision was a wise one.